Selling Like Crazy: A Flash Sale Guide

Selling Like Crazy: A Flash Sale Guide

Holidays are near peeps. And holidays means shopping season & this “Selling Like Crazy: A Flash Sale Guide” will help you generate a ton of revenue.

Well, I just realized that I should’ve made this blog before Black Friday & Cyber Monday, but Christmas & Newyears is near too & I hope this guide helps you.

So what’s a flash sale? (For those of you who don’t know)

A flash sale is a discount or promotion offered by an eCommerce or a retail store for a short period of time. The quantity is minimal, which often means the discounts are higher or more significant than run-of-the-mill promotions. The time limit and limited availability entice consumers to buy on the spot – aka impulse shopping.

Flash sale is a great way to build awareness & get traction for your new eCommerce or dropshipping store in a very short amount of time.

But flash sale is more than just discounting your products 50% off & letting your target audience know.

Flash sales create a sense of urgency, exclusivity & once in a lifetime deal that pushes the potential customers towards impulse buying.

Flash sales have a lot of benefits such as increasing brand exposure, moving stale inventory, reaching new customer market segments, fast customer conversions, & many more.

So in this blog “Selling Like Crazy: A Flash Sale Guide” I’ll show you my tips for running a successful flash sale.

Let’s dive in.

Selling Like Crazy: A Flash Sale Guide

Below are my tips & steps on planning & setting up a successful flash sale for your eCommerce store that will increase your revenue within a very short period of time.

1. Understanding Flash Sale

Before you even start a flash sale, you need to understand what & how’s of the flash sale.

There are two types of flash sale you can run: Limited Time Discount & Exclusivity

Limited Time Discount

Limited time discounts or better know as Black Friday deals (which you know very well, right?) is one type of flash sale where people can buy products or services from you at a very discounted price at the time of flash sale & after the sale ends they can still buy the product at normal rates.

Theses kinds of deals work very well on Black Friday creating a sense of urgency in the minds of consumers.

Exclusivity

Exclusivity, on the other hand, is a type of flash sale where tho product or services that are listed on sale are exclusively available on sale only. After the sale ends, these products or services will not be available to purchase.

Theses kinds of deals work very well when you have an old inventory to remove & creating a sense of scarcity or missing out, in the minds of consumers.

You have to decide which kind of sale you want to run as this hugely impacts your future steps to running a successful flash sale.

Selling Like Crazy: A Flash Sale Guide

2. Building Excitement for Flash sales

Now that you know which type of flash sale you want to run, it’s time for you to build some excitement among people.

You can build excitement among customers through highlighting things such as scarcity of the item, fast/free shipping, etc.

Also, use countdowns clocks on the product pages to create a sense of urgency in the minds of the potential consumers that this product or service will be available of 3-4-5 hours only.

You can also use inventory trackers that show how much inventory is left in the real-time (Easily doable in Shopify & WordPress)

If you offer something like Fast Shipping or Free Shipping make sure to highlight that as it gives the consumer an extra incentive to click on the “Buy Now” button.

3. Email Marketing for Flash Sales

Do you know 56% of the businesses report that the click-to-open rates are higher for flash sale emails than for regular campaigns.

That makes email marketing the most effective way to deliver flash sales offer to potential leads & customers through emails.

If you are an established brand, you can create an email leads form & spread the word among all the social media users & encourage them to signup to be the first to know when is the flash sales & updates regarding the flash sales.

Don’t worry if you are not an established brand, you can start to drive traffic to a landing page know to convert visitors into leads & collect emails before starting a flash sale campaign.

Here are some of my favorite promotional email examples if you want to check it out.

4. Remarketing

Remarketing is of the best & cheapest way to increase your sales.

You can target people who visited your website in the last 180 days OR you can target people who watched your video ad more than 50% also you can target people who added the product to cart but didn’t purchase it.

These types of remarketing campaigns are more likely to generate sales as people who added to cart but didn’t purchase are more likely to buy the same product at a discounted (50% off) then a first-time website visitor.

5. Using Facebook & Google Ads for Flash Sales

Ever seen a Flash sale on Nike? or Flash sale on Amazon?

YES, because as customers or on our search history we definetly get ads on Facebook about flash sale on Nike’s & stuff.

Facebook & Google are one of the best tools to get your word out there for flash sales you are running on your eCommerce store.

Every eCommerce store that is about to run a Flash sale always markets the flash sale on Google & Facebook before it’s about to run.

You can create ads on your flash sale & when it’s about to launch & target the traffic audience to an email lead landing page.

Display CTA’s like GET 50% OFF TODAY ONLY to encourage consumers to impulse purchase.

Also, don’t forget remarketing & it’ll help you narrow down the audience & get relevant results.

You can collect emails beforehand to send them the sequential emails for them to convert.

6. Using Micro-Influencers for Flash Sales

Micro-influencers are a great way to promote your flash sales because of the small but laser targeted audience.

Because of the small audience, micro-influencers charge less money compared to what an Influencer charges but micro-influencers have great results for small businesses & start-up eCommerce stores.

A research shows that micro-influencers have 7x more engagements with the audience as compared to a macro-influencer.

Using micro-influencers you can also create email leads or directly point them to your eCommerce store to purchase.

But don’t forget to create the sense of urgency & exclusivity, because without that flash sale does not feel like a flash sale.

7. Avoiding Common Mistakes

Now that you know what to look out for when planning a flash sale, there are some common mistakes too that you should avoid in order to run a successful flash sale.

Shipping

When you are planning to run a flash sale, keep in mind that customers want fast + free deliveries & If you run a flash sale but don’t have your products ready to ship then it’s a bad idea.

Same thing happened with me when I ordered a pair of BlackPods the were featured on Unbox therapy. The seller was not ready for the number of sales unbox therapy brought.

I waited over a month for them to arrive but they didn’t & I filed a chargeback against them which I won obviously.

If you are not ready for the sales that may come in & you still run a sale, then it comes across as a bad brand & totally non-professional as well as you can lose money or worse payments can go on hold from Stripe or PayPal.

Inventory

The same goes for Inventory as if you don’t have enough inventory (ready products) the running a flash sale is not a good idea here.

If you are a dropshipping, make sure to confirm that the seller has enough inventory & can ship as soon as possible.

Traffic & Payments

If you run a Shopify store then I don’t think you should have a problem, but if you run your eCommerce store on platforms like WordPress, then make sure that your hosting plan is suited for the number of traffic you are going to receive.

Or else your website will go down & you will lose money.

Also if possible make sure to let payment providers such as PayPal or Stripe know that you are expecting huge sales & not to mark as spam or unusual activity & put your account on hold.

Conclusion

So I guess you understood the “Selling Like Crazy: A Flash Sale Guide” properly.

A flash sale might only last for a short period of time & requires a lot of time, effort & planning.

But flash sales are regarding & totally worth the time & effort if planned and executed correctly.

Have any questions? Comments? Leave them below & I’ll answer them.

Also, I launched a Free Instagram Scheduling & Reporting Tool today

Related Links

FAQ

How does flash sales work?

A flash sale is a discount or promotion offered by an eCommerce or a retail store for a short period of time. The quantity is minimal, which often means the discounts are higher or more significant than run-of-the-mill promotions. The time limit and limited availability entice consumers to buy on the spot – aka impulse shopping.

How do you run a successful flash sale?

1. Understanding Flash Sale
2. Building Excitement for Flash sales
3. Email Marketing for Flash Sales
4. Remarketing
5. Using Facebook & Google Ads for Flash Sales
6. Using Micro-Influencers for Flash Sales
7. Avoiding Common Mistakes

Pratik Patel

Pratik is a Digital Marketer & E-commerce expert for the last 3 years. He started iampratikpatel.com in order to help new eCommerce businesses & Individuals to achieve financial freedom. Even though iapratikpatel.com was founded in early 2019, Pratik Patel Digital's roots go back to 2015 when Pratik landed a job at a Digital firm at the age of 18. Feel free to contact or leave a message.

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