In this blog “7 Must-Have E-commerce Analytics Tools” We’ll talk about it in-depth.
Knowing your numbers is one of the most important things to keep in mind while running your business.
If you are running a successful eCommerce/dropshipping store, then I recommend you use the best analytics tools for a better view at the current numbers & future projections
There are overwhelming numbers of tools available in the market & so the question is which tools you should use?
To analyze your business in the best way possible, we’ve gathered 7 Must-Have E-commerce Analytics Tools.
Let’s dive in.
7 Must-Have E-commerce Analytics Tools
Below are the 7 listed eCommerce analytics tools I think would be most helpful to your eCommerce business.
1. Google Analytics
We can’t really start off without Google analytics because it’s one of the best tools you can you to properly understand your business numbers.
As an eCommerce business, Google Analytics provides you the 100% freedom of analyzing your website in more ways then you’ve thought of.
Some of the main Google Analytics features you can use:
- Real-Time Traffic
- Traffic Audience Locations
- Keyword Referrals
- Third-Party Referrals
- Customer behavior on your website
- Conversion Tracking, etc
These are just the surface features of Google analytics & as you start to use Google Analytics you will have options to analyze your business like never before.
If you want to become a pro with Google Analytics then check out this blog from Optimizesmart
2. CrazyEgg & Mouseflow
I’ve listed both tools in one section because I have never compared both of them side by side & both of them do the same work.
So What CrazyEgg & Mouseflow does is, you can install them for specif pages on your eCommerce website & the generate heatmaps according to them.
What this will allow you to do is, you can see on what specific part most of your visitors engage on.
Let’s say for example that you have a product page with good/bad reviews & you use either CrazyEgg of Mouseflow.
You’ll be able to see if your target audience focuses more on your reviews than on your product description or Images, giving you a chance to make the changes accordingly.
These apps can be used in many creative ways. What do you think?
While Google Analytics gives you a broad data, Kissmetrics breaks that data to an Individual level giving you an more narrowed & advanced data than Google analytics.
KissMetrics focuses mainly on increasing your ROI (Return on Investment).
It gives you features like A/B Testing, Campaigns Testing, Elements affecting your conversions & etc.
You can safely say that KissMetrics is good for medium to large businesses as they are constantly looking to increase ROI whereas small businesses are just starting with it.
Custora is a customer analytics platform focused on increasing the life time value of your customers & increasing ROI.
It offers analytics on how your customers are reacting/respond with your promotional offers, suggests you how much you should spend on each channel to optimize properly, & so on.
It basically provides insights on Individuals rather than your broad customer audience which is getting more & more important as we go in 2020.
Emails are still one of the best ways to increase conversions & cart recovery.
With Klaviya, you can easily do email marketing with very little hassle compared to professional email marketing solutions providers.
Klaviyo offers email analytics, drip sequences, automatic customer segmentation, abandoned cart recovery, auto-responders, email trackers & many more.
The fun thing is Klaviyo even offers an overview of all analytics of your eCommerce store in a visually appealing way.
Optimizely is a highly recommended experiment/testing tool you can use to increase your conversions.
In fact, many businesses test out which images work on the product page the beast & it can be made only possible with services like Optimizely.
You can test what type of texts, images convert the most visitors & help you achieve the maximum customer retention.
MineWhat is certainly a new product in the market but it’s based on the most advanced technology that is AI (Artificial Intelligence).
What MineWhat in a nutshell is, it’s a tool that will automate everything like
- showing different trending products to every unique customer according to his/her behaviors
- provides you with insights on what works & whatnot.
MineWhat can be a bit advanced for your business but giving it a try won’t hurt your business & you can only unlock more potential.
I really believe MineWhat can be big because AI is going big in every way possible.
So that’s 7 Must-Have E-commerce Analytics Tools.
Being on top of numbers is always a good thing & being on top from the start is one of the best things you can do for your business.
The fact is with numbers you’ll be able to track your growth in an effective way whereas a new eCommerce store can just bleed money without even knowing it.
With this blog “7 Must-Have E-commerce Analytics Tools” I hope you’ll start using the analytics tools & plan a strategic business plan for your eCommerce business.
Have Questions? Comments? Leave them below & I’ll answer them.