How To Find The Best Micro-Influencers For Your Business

How To Find The Best Micro-Influencers For Your Business

In this blog, we’ll talk about how to find the best micro-influencers for your business.

For any of you, who don’t know what a micro-influencers definition is –

Microinfluencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. Micro-Influencers have an advantage of smaller communities & can engage with the audience easily.

But finding the right type of micro-influencer for your business can be tough.

With growing eCommerce Industry & online services, Influencer marketing is as crucial as any other Facebook, Instagram or Google marketing.

In fact, there are many businesses who only survive on Influencer marketing.

But, there are many factors that come into play when hiring a micro-influencer.

I’ll show you exactly what you should look out for before hiring a micro-influencer & other things too.

Let’s dive in.

How To Find The Best Micro-Influencers For Your Business

Below is the details on how to find micro-influencers & what are the things you should know before hiring a micro-Influencer

Influence.co

Micro-Influencers are the marketing force of the future & Influence.co is the best way to start your search of your perfect micro-influencers.

Influence.co is a website where you will find all kinds of micro-influencers as well as big influencers.

Now you can also find micro-influencers on Instagram & stuff like that, but finding micro-influencers through Influence.co is the best way in terms of time & relevancy.

Let me show you what I’m trying to say.

I just put on the search bar the keyword “Fashion” & I found “11,271” fashion Influencers compared to if I had search Fashion Influencers on Google or Instagram & that would have taken hours of my time.

You can put in any keyword related to your business or niche & you should be able to find relevant Influencers.

If you pay someone that has 10k followers but is not related to your business or niche, then that is not going to work.

You can take advantage of all the features that Influence offers & save a ton of time like –

  • Categories
  • Location
  • Follower Count
  • Facebook Likes
  • Twitter Followers
  • Pinterest Reach
  • Engagement Rate
  • Age
  • Starting Rates

This advanced search will help you find the closest & best micro-Influencer you are looking for & you can also see the history of the influencer like which brand he has worked with previously too.

How To Find The Best Micro-Influencers For Your Business

Location

Location is one big thing that you should keep in mind while searching for a micro-influencer.

As the micro-influencer location has a huge impact on the audience too, so if you are from the USA & if you hire a micro-influencer from India, the audience of that micro-influencer will be almost Indian & that can lead to less sales.

So try to hire a micro-influencer in your city, state or country depends on the business model. You can also hire micro-influencers internationally if you sell your products/services to the origin country of the audience of the micro-influencer.

Starting Prices

You might have a question that how much do micro-influencers charge per post or anything but don’t worry.

You can start Influencer marketing for as low as $10 & as high as you want.

But prices will impact your sales as the micro-influencer who charges a low amount might not have as much as engaged audience as the micro-influencer who charges $50-$100.

Engagement Rate

As there are 1000s of micro-influencers on Instagram but not all micro-influencers are good.

Engagement is one of the most important things you should look at while hiring a micro-influencer. Because there are many influencers who just buy followers & don’t actually have a community.

Just like this one.

How To Find The Best Micro-Influencers For Your Business

Having 281k followers but the posts only get about 1000 views & 8 comments. This is actually the case with most influencers.

If you pay these kinds of Influencers then definetly you are not going to make sales or even generate traffic to your website.

Even the picture I posted before (this one) has an engagement rate of only 1.3% which is not that good considering he has more than 3 million followers.

How To Find The Best Micro-Influencers For Your Business

I personally go for at least 2% engagement which is an industry-standard.

You can just put 2% while searching for the micro-influencer on influence.co

Influence.co Micro Influencers

Or you can see the engagement rate on the influencer’s profile.

Micro-Influencers

What to Expect from Micro-Influencers

I personally don’t recommend doing only story ads as most influencers will convince you to agree upon.

Story ads do well, but not as good as post ads & caption.

What I do is I always ask the influencers to post the ad on their profile with a creative caption we agree upon & a link to my Instagram account. I ask them to put a story & do swipe up ads & it works too.

And also change the link to my website on their account bio. Doing this helps get more traffic than if they don’t put my link in the bio.

Quick Tips

  • Don’t run your ads on the same account again & again. As the audience has already seen your product & you’ll see diminishing rates overtime.
  • Don’t go for a bundle advertising, like advertising on all channels like Instagram, Facebook, Pinterest & Twitter of the given Influencer as most of them don’t work well. Youtube & Instagram works the best.
  • Consult 2-3 micro-influencers before finally hiring one.

Conclusion

Finding micro-influencers is a great way to start if you don’t want to go into more complicated platforms like Google & Facebook Ads & that’s why I wrote “How To Find The Best Micro-Influencers For Your Business”

There are a few downsides to this strategy. Notably, micro-influence works well on Instagram with visual products, such as a bright can of sparkling water or an eye-catching outfit

This might not be the best strategy for promoting complicated software or other technology. But remember, you can be creative.

As long as you can find a micro-influencer to share an Instagram post that’s compelling, you might be able to generate much more engagement.

Additionally, it’s a lot of work to work with several micro-influencers. Brands have to reach out to them on Instagram and manage several different relationships. However, we think the payoff is worth it for authentic and engaging Instagram posts.

I hope you like the blog “How To Find The Best Micro-Influencers For Your Business”

Have questions? Comments? Leave them below & I’ll answer them.

Also, what do you think is most effective, Facebook ads or Influencer ads?

Related Links

FAQ

Micro-influencers definition

Microinfluencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. Micro-Influencers have an advantage of smaller communities & can engage with the audience easily.

Top micro-influencers 2019 / Micro-influencers list

HERE is a list of top micro-influencers 2019

Pratik Patel

Pratik is a Digital Marketer & E-commerce expert for the last 3 years. He started iampratikpatel.com in order to help new eCommerce businesses & Individuals to achieve financial freedom. Even though iapratikpatel.com was founded in early 2019, Pratik Patel Digital's roots go back to 2015 when Pratik landed a job at a Digital firm at the age of 18. Feel free to contact or leave a message.

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