How to get free traffic to your Shopify store?

How to get free traffic to your Shopify store?

Stuck on the question How to get free traffic to your Shopify store?

Starting a dropshipping or e-commerce business is sweet, but sometimes it sucks when you are starting out because aside from paying Shopify $29 & your domain charges, you have to spend most of what you have on Advertising.

Read the full blog & I will show you how to get free traffic to your Shopify store.

What if I tell you there are many ways of getting traffic to your Shopify store aside from paid ads.

So, how to get free traffic to your Shopify store?

Let’s start learning

Table of contents:

  • SEO
  • Social Media
  • Influencers
  • Referral Marketing
  • Giveaways / Content marketing

#1. SEO

So, how can you implement SEO to get free traffic to your Shopify store?

I know you must have heard about SEO, but how can you implement it on your store & get free traffic to your Shopify store?

There are — ways you can implement SEO on your Shopify Store –

Blog

Blogging is one of the best ways you can start to get traffic on your Shopify store. You can write about your product or around your Niche.

For example – Let’s suppose you have a Clothing brand & you want to drive traffic to your clothing store.

You can write blogs about fashion, you can write 25 tips for Men over 25, or you can write any topic you want till it’s around your dropshipping/eCommerce store niche.

You can write 80% of what people are searching on the Internet & 20% about your product & how your product adds value to your customer’s day to day life.

If you have a hard time or if you don’t know what people are searching in your niche you can visit – AnswerThePublic or Quora Just put in your niche & you will start to see what people are looking in your niche

Guest Blogging

Done right, writing for other sites allows you to potentially get the attention of a large audience as well as provide SEO value by being able to link back to your website.

When looking for sites to guest post on, you’ll want to find websites that align with your ideal customer personas. Additionally, the sites you choose to guest post should have good traffic numbers (you can use Website Traffic, Statistics and Analytics to get an estimate) and ideally have a strong, engaged social following (active community more likely to click through).

Here’s a great guide from Ahrefs. Guest Blogging for SEO: How to Build High-quality Links at Scale.

You can take this one step further and see if the site you’re writing a guest post for will allow you to create a content upgrade as this can be a great way to get emails. How To Get Over 400 Email Subscribers From One Article | Relevance.

#2. Social Media

So, how can you implement Social Media marketing to get free traffic to your Shopify store?

I know you know that you can get traffic from Instagram but every person tells a different story on how they get their followers on Instagram, but I will keep it short.

Join a community

Instead of trying to join every social media site, find one or two networks that serve as the stomping grounds for your target audience. These are the networks that you’ll want to concentrate your efforts on by posting consistently and working on engaging with the community. (You can check out the following guide on getting started The Ultimate Guide to Social Media For E-commerce).

Create a community

If you want to get traffic to your store don’t start a brand page on Instagram or Facebook, instead, start a community page for Instagram or facebook.

“People are 65% more likely to follow a community rather than a brand”

I’m not saying you should not open a brand page, open it, but also make a community page or group around your Niche & post every day about it.

You can post 80% of nice pictures, stock images, quotes & 20% about your product/brand. As a community people will tend to trust your product as you are an active member of that community.

#3. Influencers

So, how can you use influencers to get free traffic to your Shopify store?

Wait! that’s paid right?

NO, Let me start. You can do Influencer marketing for free.

You can do influencer marketing as Affiliate marketing. There are tons of micro-influencers you can target or hell you can even target big Influencers if they are down to using & promoting your product for free in return of your product.

Typically a micro-influencers is someone that has tens of thousands of followers. While this may not seem like a lot when compared to celebrity influencers, it’s this smaller number that actually benefits you.

Due to their smaller following, you’ll typically find the audience of a micro-influencer to be more engaged and the relationship to be more authentic which is why their campaigns return engagement rates 60% higher than macro-influencer-led campaigns.

Additionally, while macro-influencers almost always want monetary compensation, you can find micro-influencers who won’t require monetary compensation (though you will need to compensate them by providing your product for free). How Micro-Influencers Can Help Ecommerce Brands Grow Their Audience

You can contact them & tell them that you can send them a free product in return for a shoutout & most of the influencers will be more than happy to do it.

You can also use websites such as Goaffpro where you can list your product & the sales commission you will offer to each Influencer promoting your product.

And if Influencers like it they can promote your product & get a sales commission in return or a product too. It’s a win-win situation for Merchants as well as Influencers.

Case Study

Recently a new website called Black Pods blew up, they got crazy traffic & sales (10,000+ orders) in 1-2 days.

How to get free traffic to your Shopify store?
Blackpods 2

How?

You can say because of Influencer marketing.

See, what they did was sending their product to Unbox therapy was a big hit as lew made a review video about Blackpods 2, their website blew up.

How to get free traffic to your Shopify store?
Black pods 2

Black pods did the influencer marketing right, as a result, their one free product to Unbox therapy is now making them a fortune.

#4. Referral marketing

So, how can you implement Referral Marketing to get free traffic to your Shopify store?

If you don’t have a referral program in place for your e-commerce store, it’s worth firing one up.

81% of consumers say that a recommendation from a friend or family member heavily influences their buying decisions.

It doesn’t have to be elaborate.

Include a simple way for customers to view reviews and recommendations, as well as recommend your brand to others.

It takes a little work on the front end, but here’s why it matters to you:

A customer gained through a referral has a lifetime value 25% higher than other customers.

This is certainly true for Dropbox. They grew from 100,000 users to over 4 million users in only 15 months, thanks to their referral program.

How to get free traffic to your Shopify store?
Dropbox Referral Program

#5. Giveaways / Content Marketing

So, how can you implement content marketing to get free traffic to your Shopify store?

Now the reason I put in the giveaways & content marketing in the same section is that we can combine them both & get results.

Now, of course, giveaways will cost you your product but trust me not more than paid ads.

You can do a giveaway for your product but we are going to take the details of each and every person that participates in that giveaway.

The most effective giveaway would be –

  • Filling out e-mail address is compulsory
  • Tagging 3 friends in the social media (giveaway post)
  • And, lastly commenting on the post why they want to win the giveaway

You can start this give away on your page as well as some on micro-influencers pages & offer the micro Influencer a free product & you can tell them they will get engagement on their post as users will comment & tag their friends, so it’s a win-win situation again. He will get more followers & a free product as well as engagement &

You will get tons of email addresses of people who are interested in your product.

Now this is where content marketing come’s in:

You can create attractive email marketing to them & send them articles & information around your product niche & market your product to them.

The results should be amazing as you already know that people are interested in your product & if you have a reasonable price people will buy it.

Just make your email marketing attractive & send them offers, coupon codes & more. Learn email marketing here.

Conclusion

If you read through the case studies and examples in this article ( how to get free traffic to your Shopify store ), you should be reassured that you don’t need a huge ad budget to be successful in e-commerce.

With all of the competition online, however, you do need to get creative to draw and keep customers without going broke spending money on ads.

Know your audience, tailor your message to the right personas, and take advantage of some of the free tools and tactics available to you that we talked about in this post.

Keep the consumer at the heart of everything you build and write. Are you solving problems or just peddling features?

Don’t forget to do a status check periodically.

What’s working?  What’s not?

Different tactics work for different brands. Don’t be discouraged if one doesn’t bring a ton of new conversions right away. Try another tactic to find the ones that perform best for you.

With all of the digital outreach tools available to retailers, there has never been a better time to think outside of the traditional ad-spend box and stand out in the e-commerce crowd.

Make sure you read my Dropshipping guide 2019

Also you might find this useful.

I hope you guys like & learned something from how to get free traffic to your Shopify store?

What do you guys think are other ways to get free traffic? Let me know in the comments below:)

Pratik Patel

Pratik is a Digital Marketer & E-commerce expert for the last 3 years. He started iampratikpatel.com in order to help new eCommerce businesses & Individuals to achieve financial freedom. Even though iapratikpatel.com was founded in early 2019, Pratik Patel Digital's roots go back to 2015 when Pratik landed a job at a Digital firm at the age of 18. Feel free to contact or leave a message.

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