Top 10 Must-Have Features For Your Ecommerce sites

Top 10 Must-Have Features For Your Ecommerce sites

So what are the Top 10 Must-Have Features For Your Ecommerce sites

E-commerce is changing day-by-day.

Customer expectations from your website is more than ever. Every visitor that visits your website has top expectations from your website in regards to user-friendliness, security & many more.

We’ve seen trends in eCommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search.

However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every eCommerce site should have to stay relevant and competitive.

So, What are the top 10 must-have features for your eCommerce sites?

Here is a list of 10 must-have features that attract online shoppers.

Table of Content

  1. User – Friendly
  2. Mobile-Friendly Website
  3. High-Resolution / Stock Photos & Video
  4. Reviews
  5. Deals & Freebies
  6. Related Items
  7. Up-Selling and Cross-Selling
  8. Security Features
  9. Customer Care
  10. Return Policy

#1. User – Friendly

User-friendliness is the most crucial aspect of eCommerce business.

Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it.

We surveyed a group of frequent online shoppers & below is what people look into a website while visiting or shopping from an eCommerce website.

Top 10 Must-Have Features For Your Ecommerce sites

The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.

Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.

Here are some of the things you should consider if you want to make your website more user-friendly.

Easy Search

Any consumer who wants to search for any service or product that you offer, Search bar will be a great use to them.

Search bar can instantly search the whole website & saves a ton of time for anyone who is visiting or purchasing the product.

Top 10 Must-Have Features For Your Ecommerce sites

Easy Navigation

It really gets on my nerves when I personally visit a website I want to buy from, but I can’t navigate through their website easily.

Many people only put effort to make the website look great & minimal or pop or anything, but when a new visitor visits it & finds it very hard to navigate the person loses interest in the product or the service that the website has to offer.product or the service that the website has to offer.

Easy navigation helps people easily navigate through your whole website & proper legal as well as helpful links too.

Easy navigations also helps people track their order on the home page & saves the time customer would spend looking for the tracking page on your website & also Increases Trust.

Top 10 Must-Have Features For Your Ecommerce sites

Clean Design

Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it.

A clean & sleek design has it all. People find it more attractive to buy from a clean website than a pop every second something website or a flashy one too.

After all, people appreciate the experience & felling they got while purchasing from a clean & minimalistic design. Also, it helps build trust.

Top 10 Must-Have Features For Your Ecommerce sites

#2. Mobile-Friendly Website

SmartPhone shopping accounts for more than 57% of the total transactions made on the Internet.

Top 10 Must-Have Features For Your Ecommerce sites

Even Google is ranking AMP (Accelerated Mobile Pages) pages up than normal pages.

Because the smartphone market is bigger than ever. More than 60% of all search queries made on Google are made from smartphones.

A stripped-down mobile site, lacking in key features, giving the viewer the option to “view full site” is archaic and sure to turn off the mobile shopper

With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.

It doesn’t matter if you have millions of product pages or five.

Creating a mobile-friendly experience for your shoppers will improve sales and potentially your rankings.

#3. High-Resolution / Stock Photos & Video

High-Resolution / Stock Photos & Video is as crucial as other features of the website.

According to Adobe, Images that don’t load or take too long to load will see a consumer drop-off rate of 39%

An average eCommerce website has an average conversion rate of 2%-5% & if 39% of total visitors that visit your website won’t buy, then you could run out of business very soon.

You can find many websites that offer FREE High-Resolution / Stock Photos & Video.

Some of them are – Pexels, Freepik, Unsplash, Pixabay, Canva, Stocksnap and many more if you search the web.

Top 10 Must-Have Features For Your Ecommerce sites

Images sell, not text.

Ecommerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.

#4. Reviews

Reviews or as we may call it a social proof is also one of the very crucial parts of an eCommerce site.

Visitors who may become your potential customer will 95% of the time will read the review first & then make a purchase.

Not having reviews on your eCommerce website is like having no social proof that the product or the seller (YOU) is any good. It can & will drop your conversion rates due to lack of social proof.

You might think that having negative reviews is a sale killer. The opposite is actually true.

Having negative reviews can often be positive. It’s shown that products without negative reviews are seen as censored and, in turn, shoppers will assume the positive reviews are fake.

#5. Deals & Freebies

If there is one area where following the herd pays dividends, it is in offering deals and freebies through eCommerce websites.

It is now proven that customers have a psychological inclination to buy when the product they seek is offered at a discount or has some freebie thrown in.

People usually spend only a few seconds on a website before they move elsewhere, and nothing works better than a hot and attractive deal to persuade them to stay.

Most eCommerce sites are using special offers in their standard marketing practices via email, social, text, etc.

Next-level eCommerce sites take advantage of the prime real estate in the header section to promote special offers.

Top 10 Must-Have Features For Your Ecommerce sites

When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the site.

The fact that millions of people lose their minds during sales and discounted periods, and indulge in binge purchasing is an added bonus.

If eCommerce sites are using ongoing promotions, providing a unique webpage that lists the offers will not only drive more sales but also improve SEO.

#6. Related Items

A ‘Related Items’ feature on an eCommerce site creates the desirable stickiness effect that so many marketers strive to achieve.

Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement.

When an online seller uses the related items feature to sell more, it’s actually signaling to the buyer that “they get me.”

Related items can also include similar product categories to comparison shop, “people who bought this item also searched for”, and so on.

15 Must-Have Features for Ecommerce Sites

#7. Up-Selling and Cross-Selling

Top 10 [Must Have] Features of an E-commerce Website

If you don’t know what Upsell & cross-sell is, it’s basically –

Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question.

While crossselling invites customers to buy related or complementary items.

Any modern eCommerce site worth its salt would be able to identify the items selected in the shopping cart and automatically highlight up-selling and cross-selling items available in the store.

For instance, an eCommerce store that does not suggest a case when the customer buys a mobile phone, or even a higher value phone, is letting go of a good opportunity.

#8. Security Features

Online transactions are an integral part of our lives.

This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway.

As such, eCommerce websites can be a lucrative target for cybercriminals. It’s crucial that online sellers protect customer information and take steps to ensure privacy.

It all starts with a secure eCommerce platform.

With their sophisticated security features, it’s no wonder that Magento and WordPress paired with WooCommerce are the top two platforms for online sellers.

  • SSL certificate: Establishes secure connectivity between a user and the website. Look for HTTPS and a green lock in the address bar before trusting an online store with your information. Select an SSL certificate vendor with name recognition. The enterprise e-commerce giants almost always use Symantec.
  • Two-factor authentication: Adds an extra layer of security by requiring username/password and a system-generated code sent via email or text.
  • Use a firewall: Provides a gateway or wall between two networks and permits authorized traffic and blocking malicious traffic.
  • Privacy policy link in footer: Addresses the website’s privacy policies and promises customer data is not shared with third parties.

#9. Customer Care

It’s not mandatory to hire customer care executives when you are just starting out.

You yourself can work as a customer care rep till you don’t cross 40-60 orders per day.

A proper customer support provided to a customer will add value to customer experience. Customers will feel like they are been heard by your company & their issues concern you & you are there to help.

You can install Zendesk on Shopify or Plugins to WordPress, having a customer support desk will help you keep all the customer issues organized.

#10. Return Policy

Return policies are an essential feature of any eCommerce website.

Your return policy should be clearly visible and well-written or illustrated.

This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.


So I hope Top 10 Must-Have Features For Your Ecommerce sites will help you with your new or existing eCommerce store. All the points I mentioned in the blog are very crucial. When you are building an eCommerce website, it’s not for you, it’s for your customers. And all the points mentioned in Top 10 Must-Have Features For Your Ecommerce sites are listed with keeping our potential customers in mind.

No matter what category you’re in, eCommerce sites have an incredible opportunity to use tried-and-true features blended with innovative new elements to create fantastic shopping experiences.

Let me know if I missed something in this blog & I’ll add it.

Have questions? Comments? Drop them below & I’ll personally answer it.

Also, check out – How to Save Money While Starting a New eCommerce Store?

Share this blog, if it helped you. It might help others & me too.

Pratik Patel

Pratik is a Digital Marketer & E-commerce expert for the last 3 years. He started in order to help new eCommerce businesses & Individuals to achieve financial freedom. Even though was founded in early 2019, Pratik Patel Digital's roots go back to 2015 when Pratik landed a job at a Digital firm at the age of 18. Feel free to contact or leave a message.

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